The Allen Reed Company has been immersed in the world of plastic wrap for more than 23 years. We have always dreamed of taking our institutional knowledge and building better products for the consumer housewares market. The Allen Reed Company has already left its innovative stamp on the housewares market with the introduction of ChicWrap, The World's Best Plastic Wrap & Dispenser, in 2013. The Company has now introduced two exciting new line extension products, ChicWrap Foil and ChicWrap Parchment. "We believe there is tremendous opportunity to redesign everyday products for the home that significantly improve on their functionality while making a dramatic visual statement with the packaging. The Company has several other innovative consumer products that will be launched in the near future.